As part of the 2014 Texas Transportation Poll conducted by the Texas A&M Transportation Institute, the following open-ended question was asked: “What is the most significant transportation issue affecting you personally in your region?”. This question elicited over 3000 independent responses. Using qualitative analysis software, researchers identified: the most frequently cited to least frequently cited transportation issues; positive or negative sentiments on these issues; and, insights into what transportation policy makers should do to address transportation issues.