It has become increasingly important for public agencies to be transparent in how they meet their customers’ needs. Public engagement can be designed to integrate the views, concerns, and issues of the public into the decision-making process. By including the affected public early in the process, agencies can plan, design and build projects and programs that reflect community values and increase citizen ownership and buy-in. The result is increased agency credibility and more efficient and effective implementation. This study illustrates how strategies of performance measurement can leverage the results of public engagement activities in transportation development and operations.