As young adults, millennials are an important consumer demographic. Millennials (born between 1983 and 2000) represent about 25 percent of the U.S. population and make up more of the workforce than baby boomers (born between 1946 and 1964). Austin, Houston, and Dallas-Fort Worth are in the top 10 cities in the United States for highest concentration of millennials. Purchasing drives much of freight—people demand goods, and those goods are shipped to a store where they can be purchased, or goods are shipped directly to a home in the case of online shopping. This report examines how millennials’ consumer behavior and expectations will impact the future of the freight transportation system in Texas.