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Status of Travel Demand Management Efforts, Policy Brief

Travel demand management (TDM) is an important tool in improving the efficiency of demand on the transportation system by promoting and facilitating alternative modes of travel and trip reduction strategies. TDM programs focus on communicating strategies for reducing singleoccupancy vehicle (SOV) travel, educating travelers about mode alternatives, and illustrating the benefits of traveling more efficiently through combining trips (also known as trip chaining). Demographic trends combined with the rapid emergence of technology are beginning to influence changes in travel behavior. The purpose of this brief is to provide an overview of current TDM efforts (as of spring 2014).

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